Opera - kind of a sad story in a way?
From: Slashdot
Opera had always been the “good guys” before Firefox came around and stole the limelight. The company has been run by the same people for ten and a half years by now - the founders - and they’ve had a clear vision. They wanted to bring the web to everyone, to give them choice.
Unlike Mozilla, Opera has always had make money, and that in a situation where they’ve had less than one per cent of the market. So Opera hasn’t been able to take “shortcuts” and rely on donations until it turned out that searches could actually pay for development, alongside other deals of course.
That hurt Opera a bit, I think. You have to pay for Opera while the others were free. Then you could choose ads instead, but most people don’t like those. So Opera never got a huge following.
Opera was also a power user program for many years. It is not until recently that Opera has cleaned up the default user interface to make it easy for newbies to start using it as well.
While the payware, the ads, and so on were necessary to keep the company afloat, it has also hurt Opera. Firefox could come around to steal the thunder at exactly the right time, and backed by a massive marketing campaign. Firefox’s timing was incredible. They released 1.0 when everyone was talking about how dangerous it was to use Internet Explorer.
While Firefox was free as in beer, easy to use, and ready for the masses (more or less), Opera still had to rely on ads, and had to charge for the browser. But they cleaned up the UI, and last year Opera was released for free-as-in-beer.
Some may say “too little too late”, but Opera has never been huge. There isn’t much of a market share to lose! Opera has a small but loyal following, and it’s still smaller, faster, and it has more functionality out of the box than Firefox.
Now that Opera has simplified the UI and removed the ads, it can only grow. It will need proper marketing, though, and it will need to differentiate itself from Firefox and establish an identity which gives people a clear vision of what Opera is about, and why they should use it instead of something else.
Opera has always been the “browser innovator”. Most features in Firefox were available in Opera ages before Firefox did it, and some were even invented by Opera. But these days Firefox takes all the credit, and that’s partly because it can rely on others who have done everything, so it can simply pick and choose from other browsers’ innovations. And it can avoid the pitfalls too, because Firefox already made those mistakes back when it was “Netscape”. Firefox obviously benefits from being Netscape’s “successor”. All web designers know about Netscape, after all. So they can’t ignore it when designing pages.
Opera has done a lot, but one wouldn’t think so just by looking at its market share. It’s a pity, really. Opera was the only independent browser, and they put real money into open standards. IE was Microsoft and Mozilla/Firefox was AOL/Sun/Nokia/IBM/etc. Everyone else was in some major corporation’s pockets, but not Opera.
Now Firefox has stolen the thunder, partly deserved, partly undeserved. But I think Opera can make it too. They just need to get the marketing right.











